It’s true that almost anyone can run Facebook, Instagram, Google, and Microsoft Ads (formerly Bing ads) but to really maximize the return on your investment, you need someone who can develop a strategy, grow your audience, run the proper ad type based on your goals, evaluate the performance, and adjust ads for optimal results.
MY PROCESS
RESEARCH
Get to know your business, audience, competitors, successes, tracking, and discuss goals and roadblocks.
EXECUTE
Set up new campaigns and ads with your goals and budget in mind. Create or expand audiences and targets.
EVALUATE
Review (or create) copy and graphics ensuring they have a strong marketing message and follow ad policies.
ADJUST
Troubleshoot any approval, technical, or account issues.
MONITOR
Closely watch ad performance and adjust as needed.
ANALYZE
Provide reporting and recommendations on next steps.
PLATFORMS
Marketing by Melissa 