It’s true that almost anyone can run Facebook, Instagram, Google, and Microsoft Ads (formerly Bing ads) but to really maximize the return on your investment, you need someone who can develop a strategy, grow your audience, run the proper ad type based on your goals, evaluate the performance, and adjust ads for optimal results.
Get to know your business, audience, competitors, successes, tracking, and discuss goals and roadblocks.
Set up new campaigns and ads with your goals and budget in mind. Create or expand audiences and targets.
Review (or create) copy and graphics ensuring they have a strong marketing message and follow ad policies.
Troubleshoot any approval, technical, or account issues.
Closely watch ad performance and adjust as needed.
Provide reporting and recommendations on next steps.